Moving from Outsider to Insider

1. It provides you insight into your city with a tested hypothesis.

2. It bridges conversations for you as we reach out to others in your city for interviews.

3. It allows you to leverage those conversations as platforms for further opportunities.

4. It provides an avenue by which you can celebrate the city and help influence its future.

5. It gives insights into why and how the city works the way it does so that you can craft communication strategies and events to help shape the future of the city.

It depends on where you live and what you're hoping to accomplish. In general, regional analyses are more complex than city analyses and sectional analyses (example: Brooklyn inside of New York) is more complex than city analyses. 

Because of global travel costs and an uncertainty of how many current relationships exists on the ground and how many need to be brokered, we customize each city contract for cost and time.

Reach out to either Derek ([email protected]) or David ([email protected]) to get the conversation rolling.

Anywhere on earth. We can talk about what constitutes a city individually. Typically, it's not a village. This has to do with city footprints and accuracy of analyses (example: if you are in a region with multiple villages, then a regional analysis might be better). 

Quantitative research is great for proving/disproving a hypothesis. But it can struggle to provide information that may lead to an adjusted hypothesis. For that, we need to talk with people who 1) love the city, and are 2) city insiders and outsiders. In our interview process, we want there to be space for disagreeing with our initial hypothesis (based on hours of research and reading from a variety of sources). Plus, meeting and interviewing people provides platform/connection opportunities for our clients.